The Bright Futures initiative was launched in 1990 under the leadership of the Maternal and Child Health Bureau (MCHB) of the Health Resources and Services Administration (HRSA). Then as now, the goal is to improve the quality of health services for children through health promotion and disease prevention. Bright Futures has consistently enjoyed the support of a diverse set of national organizations, multidisciplinary programs, and family and child care advocates.  The American Academy of Pediatrics (AAP) and the MCHB are committed to the multidisciplinary and multicultural nature of the Bright Futures initiative.